%22%2F%3E%3Ctext%20x%3D%2232%22%20y%3D%2241%22%20font-family%3D%22Inter%2CSegoe%20UI%2CHelvetica%2CArial%2Csans-serif%22%20font-size%3D%2224%22%20font-weight%3D%22700%22%20fill%3D%22%23FFFFFF%22%20text-anchor%3D%22middle%22%20letter-spacing%3D%220.5%22%3EHM%3C%2Ftext%3E%3C%2Fsvg%3E)
VP of Marketing
Overview
About the Role
Halcyon Media Group is hiring a VP of Marketing whose mandate covers owning brand, demand generation and the commercial contribution of marketing across its media business. Based in Washington, DC on a remote basis, the role reports to the senior vice president or the relevant c-suite executive and carries a remit of Functional leadership across several teams and regions. Halcyon Media Group is a multi-platform media company with subscription and advertising revenue. The appointed leader inherits 60–220 people and will be measured on the strategic priorities set out below rather than activity.
The leadership mandate
Leadership Responsibilities
- Raise the analytical bar across the marketing organisation
- Lead brand, demand, product marketing and communications leaders
- Set the operating rhythm between marketing, sales and product
First 12 months
Strategic Priorities
Day to day
Key Responsibilities
- Own pipeline contribution targets and the marketing investment mix
- Direct integrated campaigns across digital, field, partner and lifecycle channels
- Build the measurement model that ties spend to revenue outcomes
- Represent the brand with press, analysts, partners and customers
- Define the brand platform and positioning across every customer touchpoint
Leadership profile
Qualifications
- Experience leading multi-disciplinary marketing teams at scale
- Marketing leadership experience with accountability for pipeline or revenue
- Command of both brand building and performance marketing
- 12+ years, including 4+ leading managers of progressive leadership experience
- Experience operating in the media sector or an adjacent regulated market
Track record
Leadership Experience
- Proven leadership of 60–220 people, directly and through other leaders
- Accountability for a budget or P&L consistent with Functional leadership across several teams and regions
- Experience presenting to executive committees, boards or investment committees
How success is measured
Key Performance Expectations
Nice to have
Preferred Qualifications
- Experience with partner or channel marketing motions
- Category-creation or repositioning experience
What's offered
Benefits
Company Overview
Halcyon Media Group is a multi-platform media company with subscription and advertising revenue. This is demo content: the organisation, its results and its openings are illustrative examples used to demonstrate the HireAxis executive marketplace. The Halcyon Media Group leadership team is structured around a small executive committee with clear P&L ownership, supported by functional heads across strategy, operations, finance, technology and people.
Additional Information
- Department: Marketing
- Applications close February 12, 1970.
- DEMO CONTENT — this record was created for the HireAxis platform preview and is not a verified client mandate.
- Hiring process: recruiter conversation, hiring-manager interview, executive panel and final board or CEO meeting.
- Background, reference and, where relevant, regulatory checks are completed before any offer.
How to apply
Application Instructions
Apply with an executive CV and a brief summary of results you have delivered in a comparable seat. Our team responds to shortlisted applicants within five business days.
Why This Opportunity
The mandate is broad and the reporting line short, which means decisions move quickly. The executive team runs on written strategy, transparent metrics and short decision cycles, with a strong preference for leaders who develop successors.
Apply NowApply with your CV and contact details — we review every application and respond within a few business days.